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RPC Blackburn produces PET bottles for Asda baking range

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RPC Blackburn has designed and produced bottles for a new range of bakery colours and flavourings for supermarket Asda.

The clear PET bottles have been developed for Asda supplier Food Innovation and contain 13 flavours – some brightly-coloured – such as vanilla and almond and new natural blue and green colours.

The 38ml bottles are injection-moulded with a compact base and a tapered neck, are decorated with a wraparound label and are closed with a metal cap.

According to RPC, the key technical consideration was the choice of a material that was both robust and would allow the colours of the products to be clearly visible to shoppers.

Kevin Rushton of Food Innovation said that PET’s lightweight and shatterproof qualities made it a good choice for using in the kitchen, especially where children might be baking with their parents.

The bottle’s excellent clarity ensures that each flavouring is instantly identifiable, he added.

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