News

DS Smith Corrugated has used the new retail-ready packaging for Young's luxury smoked salmon brand to reflect the kiln smoking process for the fish.

Livingston-based DS Smith was asked to produce a retail-ready pack that reflected the origin and high quality of the traditional kiln smoked product.

Strathaird, Young’s Inverness-based salmon producer, smokes the fish using whisky barrel wood shavings in its Spey Valley smokehouse.

A traditional luxury image has been created that varies the overall black tone of the design by increasing or decreasing the pixel size of the polymer on the printing plate.

The retail-ready pack itself is a standard opening display case with a clean-cut edge, which will be used in top outlets like Harrods, the Ritz and Jenners in Edinburgh.