News

New Heinz baby food with pack designs by Cowan Design went on-shelf in the last week of July after the brand owner identified a “lack of distinction” between its toddler and baby food ranges.

The new ranges include the ‘It’s all good’ toddler finger food range, now in bright purple resealable plastic pouches.

Belinda Smith, brand manager for snacks and drinks for babies and toddlers at Heinz, said: “We wanted [the designs] to look exciting and lively, something with shelf stand-out. It is about being more attractive, to bring some vibrancy in-store.”