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Co-op to 'unify' packaging image

Packaging News, 01 November 2007

Streamlined packaging will form a big part of a £200m rebranding by the Co-operative Group.

The group launched its biggest ever modernisation drive last month to unify everything from logos to shop fascias.

“Logistically it’s a massive undertaking,” said a spokesman. “It has to flow throughout the customer experience, including packaging across all parts of the business.”

More than 3,000 own-brand products will be “unified” for the first time in new packs.

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