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David Lloyd, director at Naked Marketing, won his largest ever contract thanks to this machine’s ability to print multiple high-resolution visuals

What does the machine do?
We use it for short-run digital printing and high-resolution visuals for client presentations.

Why did you choose this particular machine?
After researching the laser printer market, I found that this machine best suited our needs.

Did you look at any other similar machines?
Yes. We looked at Lexmark, HP and Konica Minolta models, but we went with the OKI in the end.

Why did you make the purchase?
To replace our existing machine, to improve the quality of our printed materials and to boost capacity.

What features do you particularly like?
I really like the fact that it prints duplex. I also really appreciate the Fiery RIP and the thickness of materials it can print on to.

Is there anything that you dislike?
No.

Is there anything that you wish it had that it doesn’t?
Not that I can think of, no. At present, it meets all our requirements.

How fast is it?
It’s very fast. I couldn’t say exactly how fast, but it has impressed both me and my staff with the speed at which it prints.

How reliable is it?
It’s extremely reliable. We have had one or two very small issues, but an engineer was on site within eight hours to sort these out.

What’s the quality like?
It’s great quality. Not garish, like inkjets, and not waxy like other laser printers I have seen. The print quality isn't too dissimilar from litho, which is an added bonus for someone who works within the graphics and print industry. Pantone matching is also very good.

How easy is it to use?
It's very easy to use through all mainstream graphics packages.

How much time or money has it saved?
It has saved us a substantial amount of money. Previously, we had an old Epson inkjet that would take about five minutes to print an A3 sheet. On the C9800, we can do the same amount in a matter of seconds.

Has it won you any new work?
We were able to print out multiple copies of a tender, including visuals, that won the firm its largest contract to date.

Would you say that it offers value for money?
Yes, we can charge clients for small digital runs, so it's paying for itself.

Were there any difficulties experienced during the installation or after?
None whatsoever. It was very straightforward.

What about the pre- and after-sale service?
It was standard.

Who do you think the machine is right for?
I think it would be appropriate for small graphic design companies.

Under what circumstances would you buy another?
I really wouldn't need to, as this one machine does so much. We would probably only need one if I expanded our company to about 10 times the size.

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CONCLUSION
User’s verdict
Speed 5/5
Quality 4/5
Reliability 5/5
Value for money 4/5

Supplier’s Response
Alan McLeish, product marketing manager, OKI Printing Solutions, says: “Using the OKI C9800 Series enables Naked Marketing to get more value from their customers, both by printing marketing communication materials on-demand and responding to the needs of clients to print high-resolution, short-run visuals. The steadfast reliability of the C9800 makes it the perfect oversize A3 printer, particularly for a busy graphic design company like Naked Marketing, where it is likely to be subjected to intensive usage.”
Price
£5,749 exc VAT
Contact
OKI Printing Solutions
01753 819819