News

EskoArtwork, the pre-production technology firm, has shown patented software for generating computer impressions of flexible packaging at Interpack today (29 April).

The new Studio Toolkit for Flexibles is due to be launched in the next fortnight. It is an update to its interactive Esko Visualizer, launched six months ago, which enables packaging designers to generate interactive on-screen models of packaging.

The software can incorporate information about substrates, inks and special finishes, as well as a range of lighting conditions to show the designer how the pack would look in, for example, a supermarket.

Flexible packs can be filled on-screen with a range of substances, including air and liquid, to mimic the pack’s behaviour when manufactured and filled.

EskoArtwork will also launch new software at next month's Drupa. The 'folding capability', which the firm's packaging innovation expert John Elworthy described as "currently in an alpha version", will be an extension of its Dynamic Content tool.

The tool uses computer-aided design (CAD) to show foldable on-screen models, while on-pack information is updated separately using XML codes.