News

The increasing amount of information on wine labels is leading to "label blindness" among the public, delegates at the London International Wine Fair heard this week.

Delegates were also told that carbon footprint logos could soon be taking up room on wine bottle labels.

The "label blindness" point was made by Jeremy Beadles, chief executive at the Wine and Spirit Trade Association, who said the industry needed to find better ways to "communicate with consumers", and that the label "should not be the solution for everything".

Beadles gave the example of France, where some retailers have installed barcode readers that provide additional information about the wine when scanned.

Andy Wood, managing director of Admans brewers, agreed with Beadles and added that brand owners needed to communicate with consumers in terms that they understood.

Dan Jago, director of beers, wines and spirits at Tesco, suggested that Tetra Pak and bag-in-box could capitalise on the increase in label information due to their larger pack size.