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News

Resealable pack for Pilgrims Choice

Jill Park, packagingnews.co.uk, 29 July 2008

North Downs Dairy has redesigned the packaging of its Pilgrims Choice cheddar range, which it will launch at Nantwich cheese show today (29-30 July).

The company carried out consumer research prior to the redesign of the packaging and found that people wanted a resealable pack that would not require secondary packaging to store it in the fridge.

Pilgrims Choice brand manager Hannah Fordred said the company "had a look" at other resealable packs including sticky labels, but decided the zipper pack stood out on shelf.

North Downs Dairy worked with Tunbridge Wells-based advertising and marketing agency WFCA on the redesign of the packaging.

The new packs are expected to be rolled out across all retailers by the end of August.