News

Crown Holdings has signed a licence agreement with Toyo Seikan Kaisha for it to manufacture and sell SuperEnd beverage ends for the Japanese market.

Crown's patented design uses 10% less metal than traditional beverage ends and also deliver improved performance for the filler and the consumer with greater strength, enhanced appearance and improved pouring characteristics.

The beverage ends also feature a distinctive message or "billboard" area for marketers to print brand logos, special messages and co-branding promotions, instant win campaigns or to communicate with consumers about issues such as recycling.

SuperEnd beverage ends are fully commercial in 202 and 206 diameters, with a 204 diameter version currently under development.

Daniel Abramowicz, president of Crown Packaging Technology, said: "Beverage cans already offer impressive environmental credentials. Metal can be recycled infinitely with no degradation in material quality. The beverage can is also a highly efficient and economic package to produce, fill and distribute.

"Source reduction initiatives such as the SuperEnd beverage end further enhance the can's leadership position as the preferred sustainable package for beverages."

Other SuperEnd licencees include Amcor Packaging (Australia), Nampak, Showa Aluminium Can Corporation, Metal Container Corporation and Anheuser-Busch.