News

On Product Publishing, the Australian company behind the "magazine on a bottle", has adapted its product to run at high speed through existing companies' label machinery.

It has taken about seven months to develop the new label, which has shrunk the number of pages of the magazine from 32 to 16 and reduced the overall cost to one third of the original label.

The company has worked on the project with German engineering group Krones AG in addition to Pemara Corporation and Functional Packaging Solutions in Australia.

International collaborators have also included CCL Labels (USA and Europe), Pago (Germany and Switzerland), Denny Brothers (UK) and Alcan Packaging in the US.

OPP chief executive Alex McKinnon said although the new label has only been tested on Krones machines, it should also work on Krones' competitors' machines.

The company is currently in talks about the new label with a couple of soft drink clients.

Previous clients have included L'Oreal, Virgin and Coca-Cola.

OPP is currently investigating the possibility of putting magazines on takeaway cups and an interactive chip-based Labelzine.