News

Carl Jones Design, the Shropshire design agency, has redesigned the bottle label and packaging graphics for local water company Wenlock Spring.

The new design complements the new website and marketing material that Carl Jones has produced for the family-owned company as part of its ongoing two-year contract.

Marketing consultant Kate Adney said the previous design had become outdated and the new bottle would help improve the product's market position.

"Bottled water is a very crowded market place and the redesign will help the Wenlock Spring stand out against the crowd," she said.

The new bottles were launched last week, Adney said, and can be found across Shropshire and the Midlands in outlets such as the National Trust and through wine merchants.

The water is available in still or sparkling varieties and comes in 330ml, 750ml and one litre bottles.