News

Pearlfisher has redesigned the packs for Jordans' muesli range which hit supermarket shelves across the country today (29 September).

London-based packaging design agency Pearlfisher said the new packs "created a natural world, starting at the mill and continuing 360 degrees around the pack" with illustrations reflecting the different flavours.

The bold colour against a white sky also focuses attention on the firm's logo.

Pearlfisher creative director Jonathan Ford said the new pack reflected Jordans commitment to quality products and captured the firms pioneering attitude with a forward-looking pack design.

"The envelope-style packs will be good for branding and help the cereals stand out on shelves," he added.

Carol Welch, Jordans marketing and innovation director, said: "Pearlfisher's designs have been central to the development of a truly integrated marketing campaign for the brand, acting as the core creative stimulus for our advertising and website design as well."

The muesli is available in three flavours.

Jordans' Country Crisp cereal and Frusli bars will be relaunched before the end of the year.