News

United Biscuits' Cheddars have been released in new packaging that features an easy-open tear strip, created using technology from Payne.

The new packaging has a horseshoe tab that protrudes from the tube so it can be easily identified and pulled to tear open the pack.

Tear-tape supplier Payne has also manufactured and installed the machines used to create the communication tab system.

The unit, which fits to a wrapping machine, operates by clamping and cutting a horseshoe-shaped tab into the film during application of the tear tape.

United Biscuits has bought three of the machines, which retail at £3,300 per unit, for its Aintree site.

Payne has worked with United Biscuits for more than 20 years.

"It was a project that we looked at together," Payne's UK sales manager Paul Robertson told Packaging News. "It's not exclusive to United Biscuits."

The horseshoe tab cutter is available in three film width sizes: 100mm, 150mm and 200mm.

Cheddars are on shelf now with the new tear tab and United Biscuits is considering extending the technology to other biscuit products.