According to Heineken, the glow-in-the dark bottle was launched in Milan at the design trade show Salone del Mobile(12-17 April).
On the heels of the bottle redesign, Heineken announced plans for another new design initiative called “Open Design Explorations.” The project aims to create new concepts for bars, clubs and social spaces, one of which will be a pop-up club at the city’s 2012 furniture fair.
The design brief for this concept club asks designers to become part of a multidisciplinary team that will study social interaction in clubs around the world. This exploration will provide authentic insights that will help create the pop-up club.
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