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Heineken designs new glow-in-the-dark bottle.

April 26, 2011 Comments Off

Beer giant Heineken has designed a new glow-in-the-dark bottle

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HeinekenThe new Heineken Aluminium can combines the ice-cold feel of a metal can with the classic glass bottle shape. It is designed to entertain party goers.

According to Heineken, the glow-in-the dark bottle was launched in Milan at the design trade show Salone del Mobile(12-17 April).

Click on thumbnail below to see full-size image

On the heels of the bottle redesign, Heineken announced plans for another new design initiative called “Open Design Explorations.” The project aims to create new concepts for bars, clubs and social spaces, one of which will be a pop-up club at the city’s 2012 furniture fair.

The design brief for this concept club asks designers to become part of a multidisciplinary team that will study social interaction in clubs around the world. This exploration will provide authentic insights that will help create the pop-up club.

Read more Heineken stories below

Heineken redesigns Fosters packaging with contemporary look

Heineken slims supply chain with global packaging revamp

abc1

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