The product range, called the Classical Collection, incorporates a printed PP box with clear PET covering. The PP bases were litho printed in three colours and PET film was selected for the outer cover for “maximum visibility”.
Sunflex UK, owners of the Swish brand, managing director Phil Scott said: “The traditional presentation of curtain holdbacks uses skin or blister packs but for this range we wanted something more upmarket.”
The company called on Bell’s Indian division to handle the project. Bell’s partner Globe Print N Pack specialised in the design and manufacture of the printed PP packaging.
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