The company said that its profits will be used to help fund clean water projects in the world’s poorest communities. The firm is also calling upon all restaurants and hotels to swap their imported green glass bottled water with UK-produced green glass.
Belu said that its new bottles use at least 70% recycled glass content.
Glass bottle maker O-I manufactures all of Belu’s bottles. In addition to this, branding agency TIRA designed the new bottles.
Belu managing director Karen Lynch said: “Swapping imported green glass bottled water for Belu’s green bottles is an easy and cost effective way for hotels and restaurants to do their bit for the environment and at the same time, help raise vital funds for leading clean water charity, WaterAid.
“Consumers are still getting quality bottled water, but in the most ethical way possible. Our growth over the last twelve months proves that switching from an imported brand will have a positive impact on sales.”
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Belu water is served in many restaurants including Zizzi and Café Rouge.
Zizzi head of food innovation and marketing Helen Higgins said: “We are delighted to launch Belu’s green bottles at our restaurants nationwide.
“We really wanted to choose a brand that not only tastes great, but enables us to help the environment. Switching from an imported brand does not mean you will lose sales.”
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