Speaking to PN last month, Braungart urged the packaging industry to “stop being a victim and take pride in the role it plays in saving people’s lives”.
He made this comment in a newly published handbook aimed at packaging designers and brand owners: The Power of Metal Packaging, published and produced by the Ardagh Group.
The firm said that the book contains “a series of thought provoking articles as well as summarising the latest developments in metal packaging as used in daily life”.
Roland ten Klooster, professor of Packaging Design and Management at the University of Twente, the Netherlands and chair of the jury of the Packaging Design Award “Een GenialeVerpakking”, reflects on the fact that in the European Union alone 25,000 items of packaging are opened every second, and said that packaging makes a positive contribution to modern society.
“This is not the first reference work on exceptional packaging and graphic designs, but it is we believe the only one to focus solely on metal packaging,” said Ardagh Group commercial director Woep Möller.
If you enjoyed this story, you may also like this one: