The Tirol Tourist Board has hosted the TirolBerg event for the past ten years and this year decided to distribute invitations in a glossy format designed by Burgopak using its patented slider mechanism.
The design uses the official Austrian colours of red, white and black and the pack provide six panels to use for brand communication.
Click on thumbnails for a pop-up gallery
Mark Hassan-Ali, new business manager at Burgopak, said the Burgopak was a perfect fit for the invitations.
“Not only did it allow a detailed message to be sent out, but it also helped to increase brand identity and make the attraction appear more edgy and exclusive,” he said.
As well as holding the TirolBerg invitation, various parts of the pack were used to illustrate additional information on the event and guide recipients online to register for entry to the attraction.
The Alpine Skiing World Championships run from 7-20 February.