CCL provides removable sleeves to Mile High Drinks

The 250ml PET bottle for the firm’s red grape and cherry juice features a full body sleeve label in high-lustre silver with two perforations that enable it to be removed from the packaging before the bottle enters the waste stream. The instructions ‘Tear here and remove to aid recycling’ are printed between the perforations.

King’s Lynn-based CCL Decorative Sleeves (CCL) said the use of easy-to-remove sleeves is becoming an ideal method of decorating bottles and helps meet increasing demands for single-stream waste material collection.

CCL sales manager Jon Cowan said: “Sleeves can be taken off by the consumer before the containers even enter the waste stream.”

Consumers should be educated to remove the sleeves from bottles, just as they are encouraged to wash and clean them, to help reduce recycling costs and improve the quality of recycled material, he added.

The perforations can be incorporated into any sleeve without interfering with its visual impact, 360° coverage, or ability to decorate awkwardly shaped containers.

The ability to print the sleeves on the inside also provides opportunities for promotions, competitions or further communication with consumers and encourages them to remove the sleeve from the bottle, the firm said.

Mile High Drinks claims its functional drink relieves jet lag. It is described as an all-natural juice-based tonic, developed to “boost the immune system and help the body cope with flying” through a combination of vitamins, minerals and antioxidants.

The product is available in selected Waitrose stores.

Popular Articles