Coca-Cola has unveiled its global Olympic ad campaign. The “Move to the Beat” drive features music producer Mark Ronson and singer Katy Brand, along with a number of Olympic hopefuls. The first ad will make its debut tomorrow (21 February).
Philadelphia with Cadbury is to launch an ad campaign with comedian Jennifer Saunders next month. The £3.2m “Choccy Philly? Don’t be Silly” drive will run on TV, digital and in-store. Philadelphia with Cadbury is Kraft Foods’ biggest cross category innovation since it bought the chocolate business.
Soup specialist New Covent Garden is raising money for the Royal National Lifeboat Institution with its latest Soup of the Month. In March, Chipotle Chilli Bean and Chorizo Soup will be in store. The variant was created by a consumer as part of New Covent Garden’s social media campaign.
Foster’s is to back a second online series of Mid Morning Matters with Alan Partridge. The brand’s owner, Heineken UK, confirmed that Baby Cow productions will produce a second series.
The volume of spending in the high street and online rose by 0.9% in January, easing fears of a double dip recession. The upturn was the sharpest monthly increase in retail spending since the Royal Wedding last spring. However, figures from the British Retail Consortium showed a 0.4% dip in shopper numbers in January following a 6% rise in December.
Retail entrepreneur Sir Philip Green has urged British retailers to buy British in a bid to boost the UK’s manufacturing capacity. He added that he plans to create a manufacturing academy but needs backing from other retailers. Sir Philip’s businesses include BHS and Topshop.
Iceland founder and chief executive Malcolm Walker has tabled a £1.55bn for the frozen food retailer. Other bidders include private equity firms Bain and BC Partners.
Tesco has appointed Deanna Oppenheimer to its board of directors. Oppenheimer was previously head of Barclay’s UK retail banking division and joins the Tesco board next month.