The competition, organised in association with The Chartered Institute of Marketing, invited students to submit a pitch which would allow the judges to form a short-list for the final.
In total, nine student groups, all studying marketing, entered with the best four submissions being judged by the audience at the conference, which runs on 3-4 October. Each group will present their ‘Pitch’ and the audience will vote electronically for the best overall proposal.
Jason Short, part of BPIF Carton’s marketing team, said: “Many of us use social media sites, such as Facebook and Twitter, in our personal lives but they also have a growing value to business. We want to be portrayed as a modern, forward thinking industry so it’s important that we explore the potential of these new media channels. The students who took part have produced some innovative, exciting and well-researched strategies so I’m looking forward to seeing the final result.”
Each member of the winning team will receive 12 months membership of The Chartered Institute of Marketing (CIM), while their institution will be awarded the CIM Shield for a year.
The event runs alongside the Packaging Innovations show, which runs from 4-5 October.
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I attended the BPIF Carton Conference and would like to congratulate all those marketing students involved in this competition. Their enthusiasm, professionalism and sheer enthusiasm was inspirational, particularly since they were presenting to an audience of seasoned packaging professionals without any experience (to my knowledge) of working in the packaging industry!
Well done to all involved.