Packaging News entered the debate via local radio as national newspapers seized on a report in the Grocer, claiming that 74% of respondents had been “forced” to take a knife to open packaging with 63% claiming they’d injured themselves in the process.
The survey quizzed 800 members of the marketing, packaging and grocery industry and was undertaken by easyFairs. It claimed that the “packaging villains” were corned beef cans, ring pulls, easy-peel packs and flow-wrap packs.
Packaging News deputy editor Philip Chadwick featured on BBC London and BBC Radio Devon to discuss the issue of openability. Radio Devon also opened the topic up to a phone-in, with listeners sharing their packaging experiences.
The Daily Express and Daily Mail also ran stories on “wrap rage”. However, both failed to pick up on packs that were considered “heroes” in the industry; Duerr’s jam jar lid, designed by Crown, and Weetabix’s paper wrapper.