The Del Monte individually-wrapped bananas will be marketed under the slogan ‘Natural Energy Snack on the Go’, according to the Daily Mail.
Del Monte claims that the trial to put the bananas in a plastic bag will reduce waste. The firm said that the bag contains ‘Controlled Ripening Technology’ – which extends the shelf-life of the banana by up to six days.
The banana is put into the plastic bag when it is green and, according to the manufacturers, goes on to ripen more slowly than if it had been left in the open air.
Speaking to Packaging News, INCPEN director Jane Bickerstaffe said: “It looks like a good development because it will reduce waste as it will keep the bananas fresh. The packaging will stop the bananas from going black and stop people from throwing them out.”
She also said if people were buying the bananas to eat immediately, then packaging was not needed but if they were storing it in their draws for lunch to eat at a later date then packaging was needed.
The price has not yet been revealed, but is likely to be significantly higher than the cost of buying a loose banana at a supermarket – typically around 15p.
Local Government Association chair of the Environment Board Gary Porter told the Daily Mail: The man from Del Monte should say no. This is a backwards step which will contribute to the twin problems of landfill and litter.
“Nature has designed out the need for bananas to have extra packaging even for sale at service stations. It’s the same yellow wrapper that protects them on the supermarket shelf. Retailers and manufacturers need to cut back on packaging, not create more.”