The printed electronic functionality has been “successfully” integrated onto Innovia Films’ Biaxially Orientated Polypropylene (BOPP) label substrates, according to Innovia.
Innovia said that the first prototypes were interactive bottle labels that activate a sequence of flashing lights when the bottle is held.
It also said that this is only one example, from numerous possibilities, of how active packaging can be used to attract, inform or interact with the consumer.
Pragmatic Printing is based in Cambridge. It produces printed logic circuits that introduce interactivity into a wide range of products.
Electronics can be integrated on plastic, paper, card or metal surfaces, which may be curved or flexible.
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‘Unique’
Pragmatic Printing chief executive Scott White said: “Our collaboration with Innovia Films has demonstrated that our unique imprinted electronics can be integrated successfully onto label and packaging films.
“We now aim to progress these concepts together towards volume production and commercial deployment.”
Innovia Films OPP product manager Steve Langstaff added: “This is a highly significant step for BOPP.
“Innovia Films is well known within the packaging and labels arena as a proactive developer of specialist surfaces on BOPP films.
“This exciting development is only a small part of a larger project getting printable electronics into volume packaging markets.”
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