Easyfairs expands packaging trade fair portfolio with Oriex acquisition

EFI, a division of the Artexis Easyfairs group, has announced its acquisition of French company Oriex Communication.

Packaging Perfumes, Cosmetics & Design (PCD) event in Paris
Packaging Perfumes, Cosmetics & Design (PCD) event in Paris

Marking its first foothold in the French market, the acquisition will see Artexis Easyfairs expanding its international presence in the packaging event and congress sector.

Oriex organises the ADF & PCD (Aerosol & Dispensing Forum and Packaging Perfumes, Cosmetics & Design) events, the latest of which were held last week in Paris. ADF & PCD have seen sustained and regular growth in the French capital.

The combined events attracted 6,000 attendees from over 70 different countries, including packaging division representatives (R&D, innovation, development, purchasing, marketing, etc.) of hundreds of global brands, who were there to network with their main suppliers and technology and product providers (350 exhibitors).

Oriex exhibitions and congresses are renowned for their “international expert networking, innovation promotion and technology transfer” concept. They are structured around high-tech conferences, a sourcing, monitoring, benchmarking and networking platform, their awards scheme, a friendly ambience and a return on investment for both attendees and exhibitors alike.

The aim of this Artexis Easyfairs group acquisition is to enhance its trade fair portfolio in the packaging sector, as Easyfairs organises such events as “Packaging Innovations”, “Luxury Packaging”, “Label&Print” and “Empack”. Easyfairs’ existing portfolio includes 32 events across 16 cities and 11 countries, attracting over 100,000 visitors and 3,500 exhibitors each year.

Easyfairs’ packaging trade fairs have proved to be consistently well-attended events and its an area where the event organiser envisages further growth. Matt Benyon, managing director at Easyfairs UK and Global, told Packaging News: “It is absolutely a growing market and the acquisition helps us to expand into new territories.

“We are already launched the combined ADF & PCD event in New York this year, with the first one taking place in September.”

The launch was a hit with the international packaging expert community and the event takes place as part of a convention with Artexis Easyfairs’ US subsidiary, to be held on 13-14 September 2016 at the Altman Building & Metropolitan Pavilion.

EFI intends to organise ADF & PCD events and conferences with existing Oriex staff, to provide continuity with the existing concept. Mrs Josette Appert, Oriex chief executive and shareholder, stated: “We have accepted Mr Eric Everard’s proposal and we are happy to allow our team to continue to organise these events, as they are experts in their field.

Oriex Communication will henceforth come under the leadership of Eric Everard, chief executive of Artexis Easyfairs. The Paris team, which has in-depth knowledge of Oriex Communication events’ organisation and exhibitor contacts, shall now report to Matt Benyon, global managing director of Easyfairs UK, who said: “We expect a number of synergies from this new connection, which will better serve the global community of packaging experts.

This acquisition follows a series of previous Easyfairs acquisitions in the packaging sector in 2015: Macropak in Utrecht, Pack&Move Basel, and Northeral, organisers of the Maghreb Pharma expo in Algiers.