Packaging Innovations 2016 | API to bring its brand enhancement creative service

Brand enhancement specialist API will highlight its new creative service offer at the Packaging Innovations show in Birmingham this February.

api dior

David Peters, API’s creative development manager will be on API’s stand working with customers to help find the most effective pack enhancement effects to add value to their brands, taking inspiration from API’s latest trend boards which capture the key themes evolving in packaging design to give brands stand out shelf presence.

The latest examples of high impact consumer packs, using techniques such as API’s latest Fresnel Lens PET Laminate, which combines the depth and kinetic focus of a lens with the print pack and design to maximise the visual effect, will be on display at the show.

Offering unparalleled depth and movement, Fresnel micro structures provide an optically correct lens which both transmits and reflects the light. Even in their plain, unprinted form, they invite users to engage and touch the pack as the viewer inevitably runs their hands over its surface to confirm that it is indeed perfectly flat, making it a perfect solution for luxury brands.

Also on display will be API’s newest foil – TA; its most comprehensive cold foil for labels & packaging to date. TA provides exceptionally fine detail, down to a 3 point font, together with the capability to cover large solid areas and achieve high-quality gloss effects for text and graphics.

Available in 9 shades, TA foil is the result of 3 years research and development by API, offering an unmatched level of versatility to meet the demands of printers and designers across the variety of machines and substrates in the market.

Stand K58