One of the new products within the Beauty range is the Flare Carton. Furthermore there will be other hero pieces within cartons & labels which will be revealed at the event.
Essentra said that collaboration is essential and it works with customers to understand their requirements, generate ideas and deliver packaging that works to enhance the consumer experience. “We understand the rapidly changing requirements of markets, responding with a competitive and flexible approach,” said the company in a statement.
“Our new design function supports the appropriate and effective application of the latest packaging features to ensure brands stand out on the shelf, while our continuous investment in capability ensures these designs can be produced effectively and at scale.”
Essentra’s packaging offering includes cartons, labels, leaflets and tapes featuring a breadth of finishes, printing methods, substrates and design options.
In addition, the company offers a wide range of established security and authentication capabilities that protect brands and products against tampering and counterfeiting, boosting consumer confidence.