Every Can Counts joined forces with contractors Ryans Event Cleaning and Panda Waste to collect, sort and process the cans onsite in Telford.
Ryans and Panda set up recycling points across the site and picked up cans.
Every Can Counts was responsible for communicating the recycling message, providing highly visible and interactive promotions ahead of and during the event to encourage festival-goers to do the right thing with their empty cans.
Cans recovered in the waste stream were sorted onsite, with equipment provided by Novelis Recycling.
Around 130,000 cans, which equates to over two tonnes of aluminium and steel, were collected at the V Festival. In a statement the organisation said: “A great achievement considering every can is infinitely recyclable without loss of quality and each can recycled substantially reduces the environmental footprint of the next one made.”
Loading ...
Well done, but where is the support for this from the companies that make these drink cans? Why do they not help recycle their used products?
What about plastic bottles, though not infinitely recycleable, they are still a valuable resource for recycling and a high pollution source.
Extended Produce Responsibility is what needs to be discussed as this will incentivise consumers to recycle these products.
See plasticwastesolutions.com for more on this topic.