Home » News » Markets » Food

Nestle reviews future of Quality Street tin | Exclusive

UPDATED – Nestlé has told PN it plans to offer both plastic and metal packs of its confectionery brand Quality Street next year after concern emerged in the metal packaging sector over the future of the brand’s iconic tin.

Quality Street

The brand owner launched a plastic alternative to the tin this year and has said it plans to offer both formats again in 2013.

The company’s comments came after sources in the metal packaging sector told PN that the factory supplying an estimated 70% of the tins, Crown’s facility in Carlisle, had been informed that it would no longer produce the tins next year.

In a statement to PN, a spokesman for Nestlé said: “We don’t confirm our 2013 Quality Street range at this time but we are planning to offer consumers both tin and tub formats again next year.”

The spokesman said that Crown would continue to supply tins for Quality Street in 2013.

Metal packaging sources have speculated that Nestlé wants to switch its Quality Street packs from tins to plastic to save on cost.

PN understands that more than two-thirds of the Carlisle plant’s metal packaging output is the manufacture of the Quality Street tins. More than 70 people work at the plant.

No-one from Crown was available to comment.

The Quality Street tin was first launched in 1936 by Halifax confectioner Mackintosh’s.

According to Nestlé, which acquired the firm in 1988, 15 million tins of Quality Street were sold in 2010 – enough sweets to stretch to the moon and back when placed end to end.



  1. Oh well. Another reason to buy Roses chocolates. I need these tins for storage afterwards. Haven’t Nestle learnt from Tesco’s attempt to sell these chocolates in cardboard? Plastic is not durable enough or air tight. The move to a smaller tin this year is also not customer friendly, particularly with the attempt to maintain the price the same as last year’s larger tin.
    The plastic box will probably cause recycling problems as well.

  2. As I consumer, I love the quality feel of the metal tins – it feels like I am treating myself to something special that will look great under my Christmas tree. Long live the metal tins – or at least the choice between metal and plastic!

  3. Basically…

    Plastic = cheap and as mass produced looking as you can get
    Tins/paper/card etc = a feeling of some sort of quality and effort from the manufacturer

    Nestle have already lowered the quality of the chocolates so thank god they didn’t go over exclusively to plastic tubs. Otherwise, ‘Quality Street’ would have become one of the biggest misnomers in the food sector.

    Note to all other manufacturers, show some self-respect and start investing in your products again…too much packaging these days has replaced a sense of specialness with cheap looks and materials.

  4. As a packaging designer I feel that both metal and plastic are not an environmentally friendly solution for the volumes these packs are sold in – plastic packaging is never a good solution when an alternative is possible, as 80% of plastic packaging will go to landfill. I feel that both Quality Street and Roses should look hard at this topic and source viable alternatives that are more eco-friendly. Cardboard is certainly viable for these packs, without detracting too much from the quality feel – high end confectionery brands are using board packaging solutions with good quality results and that are easily recyclable.

  5. if they go that way, then its their eco mistake. metal is recyclable over and over again – more than 3 times and other packaging materials are shot !