Kellogg’s rejects Courtauld 2 as Iceland delays decision

Both Kellogg’s and Iceland were signatories of the original agreement but are taking different attitudes to CC2, which launched last week.

Kellogg’s UK corporate communications manager Rachel Fellows said the firm was pleased with the focus of carbon reduction but that it would not be signing up to the new scheme.

“Carbon reduction is a broad strategy we agree with and our approach mirrors it. Although we haven’t signed up to CC2 we have active packaging reduction programmes and carefully consider the environmental impact of our packaging,” she said.

Fellows added that the firm would “continue to remove unnecessary packaging” where it could but recognised the key role packaging plays in waste reduction. “Without the carton, something as fragile as a Corn Flake is very easily crushed. Cutting down packaging waste but driving up food waste is hardly an environmental win.

“Going forward we will continue to look at options for optimising packaging from a sustainability and efficiency point of view,” she said.

Iceland waits for 2009 data
Meanwhile, frozen food retailer Iceland has said it would not be taking a decision on CC2 until it had finished collating figures for 2009.

“As these figures will not be submitted until May, we are unable to measure how successful our print and packaging reduction has been,” a spokeswoman said in a statement to Packaging News.

“In May, we will be in a better position to review our further commitment to Wrap,” she said.

CC2 launched last week with 28 brand and retailer signatories. Of those firms that have not signed up to the agreement, Marks & Spencer has already committed to doing so, while Procter & Gamble has said it will not be signing up as the agreement is too UK focused for an international company.

Coca-Cola has said it is still in discussions with Wrap over joining the scheme.

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