Lily Lolo and R Design to highlight strong brand identity | Packaging Innovations 2016

The story of cosmetics brand Lily Lolo will be presented in the Packaging News theatre on the first day of Packaging Innovations 2016.

Lily Lolo web

Speaking at 3pm on 24 February, the brand’s operations manager Abid Khaliq will be joined by Nick Verebelyi, client services director at R Design.

Both will demonstrate how a new brand identity and design system helped capture and express the brand’s core strengths through all consumer touch points, including packaging.

Lily Lolo operates in one of the fastest growing sectors of the skincare market – mineral cosmetics.

Packaging Innovations, Empack and Label&Print 2016 runs at the NEC, Birmingham, from 24-25 February.