The soft drinks giant has been converting Coke 12-packs and other products into virtual reality viewers for smartphones which appear to be based on Google Cardboard specs.
The video shows Coke’s prototype for the idea, which uses only recycle cardboard from its 2-pack box. All that’s needed is the packaging, a phone and scissors, although Coca-Cola has not at this stage provided the required plastic lenses.
A printed note informs that apps and games developed for Google Cardboard will work on the Coke VR viewer.
Google’s Cardboard platform, an open spec for virtual reality viewers powered by smartphones, boasts over 10 products from various companies ranging from low-cost all cardboard versions to those resembling a finished consumer product like Mattel’s revamped View-Master.
Google recently announced that over 5 million units of Cardboard viewers had been shipped as apps for the platform passed the 1000 mark on the Google Play store.