The fast-food giant said the new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company.
Added to this is the more visible branding on the packs, with bigger type faces taking up more space on the bags and cups.
The new packaging will initially roll out in the US this month before expanding worldwide to over 36,000 restaurants throughout 2016.
The company has also committed to sourcing 100% of all fiber-based packaging from recycled or certified sources by 2020.
“We’re proud of the progress we’ve made and initiatives like this are important to our customers who care about the planet,” said Matt Biespiel, senior director of global marketing.
As part of the new packaging launch, two students from Miami International University of Art and Design were selected to create a couture collection using the new packaging.
A student duo created an assortment of ‘must-have accessories’ for McDonald’s, including the hat pictured below, by using 50 bags, 72 straws, 22 cups, eight sandwich boxes along with some ‘bling’, including rhinestones and pearls.
“McDonald’s is a fun and modern brand and this was a progressive way to turn our packaging into art and support a community where fashion is an expression,” said Biespiel. “Every day 69 million customers visit McDonald’s around the world and this new packaging will be a noticeable change. It was fun to join these ideas together and create playful pieces that connect our customers to the Brand.”