This investment has opened up new business opportunities for the company, one of the UK’s market leaders in the design and manufacture of specialist corrugated packaging, enabling it to supply both existing and new customers with high quality, digitally printed labels with short lead times.
First established as a corrugated packaging company in 1980, Charapak now has 127 employees operating across four business units with an annual turnover of approximately £13m. Their core business utilises their award-winning flexo post print and litho-laminating processes to produce specialist corrugated packaging, promotional displays and retail ready packaging. After expanding into integrated fulfillment and specialist coated packaging, Charapak Labels is the latest business unit to be created within The Charapak Group. The company serves both domestic and international customers in the industrial, food and drink, automotive, retail and e-commerce market sectors.
When a long-standing customer enquired about the possibility of Charapak supplying digitally printed labels, the company recognised an exciting new business opportunity. “This was our chance to broaden our service offering beyond corrugated packaging and capitalise on the vast potential of the digital labels market,” explains Richard Smith, owner and managing director of Charapak. “We set out to find the right digital print supplier that we could partner with.”
He continues: “Charapak operates to three core business principles: quality, innovation and flexibility. We look for these attributes in any supply partner we work with. After an intensive review of the different print technologies available during which print quality, productivity, colour vibrancy, durability and cost of ownership were all assessed, followed by a further evaluation of the shortlisted suppliers in terms of their commercial stability, accessibility and the level of service support they could provide, we decided that Domino was the company that could deliver on all fronts.”