Alastair Campbell, managing director of Tennent Caledonian, said the Scottish drinks giant wanted to extend its commitment to promote the responsible consumption of alcohol.
“There is increasing interest amongst consumers around the nutritional content of the food and drink that they consume. We feel that it is a natural next step to include calorie information on our cans and bottles to sit alongside the responsible drinking messaging and number of alcohol units already displayed.
“Calorie content is an easily understandable way to help people make better choices about what and how much they consume. They can see this information on the foods they eat, we therefore believe that the packaging of our beer and cider brands should carry these details too.”
Maureen Watt, Scottish minister of public health, added: “The Scottish Government supports any measures which will deliver improved alcohol product labelling. Many people are unaware of the calorie content of alcoholic drinks so this is an important step forward in informing consumers and as such, we are happy to support Tennent’s commitment today.
“Raising awareness on alcohol labels is an important tool to allow consumers to make informed, positive lifestyle choices, change their drinking habits and drink more responsibly.”
Tennent’s will extend the visibility of nutritional information on its brands to pubs, bars, clubs and restaurants by displaying this information on drip mats.