Innovation, research and experimentation are the assets that underpin Pixartprinting‘s business model, while speed, engagement and communication are the key to the success of the leading European B2B Upload & Print company.
Chief executive of Pixartprinting Alessandro Tenderini began his outline of what lies in store for the company in the short and medium term by stating: “we have grown by 30% in the past year, and we aim to grow even more in 2016″. The aim is to extend the company’s reach, both geographically and in terms of the product sectors it serves, offering an ever-expanding range of services that create new needs amongst the firm’s users.
The exponential growth at the company reached record highs in 2015: it now has an active customer base of 220,000 (compared to 45,000 in 2013), with over 9,000 print jobs a day managed by 500 members of staff (of which 100 have been recruited in the past year). The company is based on the three pillars of trust, reliability and innovation, and its logistics and manufacturing processes are highly computerised, allowing the firm to offer its appreciative customers a unique combination: ever more competitive prices paired with high quality and excellent customer service.
The coming months promise to be very busy for the company, in line with Pixartprinting’s wish to continue to innovate and grow: from its arrival in America to the constant development of the catalogue, holistic marketing, a new fully responsive website, a novel branding project based around video content and the presentation of Pixmas 2015.
With this forecast the management announced a new and important step in the company’s geographical expansion: the launch of Pixartprinting North America, with its logistical and commercial offices in Boston.
The markets in which the firm operates and the customer base are also growing thanks to new items in the product range.
The new products include a range of Paper Shopping Bags launched at the beginning of the year and expanded to such an extent that they now have a dedicated sample pack; Wineline, a complete range of wine-related products with packaging that can be customised on all surfaces; and the Fastlane service, a new area of the website that allows clients to buy the firm’s bestselling products in pre-configured designs with a single click and with ultra-fast delivery.
As part of its commitment to making its clients’ lives easier and aim to cover all platforms and all channels, the Pixartprinting e-shop is now fully responsive. In other words, all functions can be accessed via desktop, tablet and mobile.