Morrisons claims 64% material saving with new closure

Supermarket giant Morrisons has unveiled a new screw cap, which it claims uses 64% less aluminium than a standard screw cap.

Morrisons-GL-cap-crop

The Green Leaf (GL) screw cap closure is available on Morrisons’ own brand Soave 75cl wine. The cap has already been trailled in Italian, Australian and New Zealand markets.

Steve Jackson, packaging development manager at Morrisons, said: “Carbon reduction is highly important in all areas of our business and I am very pleased to have worked with the beer, wine and spirits (BWS) team to launch this new closure. It is an exciting new development in our ongoing efforts to reduce the environmental impact of Morrisons own brand packaging.”

Morrisons said that the closure can be completely removed from the bottle, “making it easier for the bottle to be recycled”. The retailer added that the GL closure takes up less space when being transported, “equating to a 60% reduction in the size of cap shipments to the bottling plant”

Steve Mosey, Morrisons BWS category director, added: “We are delighted to be the first major supermarket to bring the GL closure to the UK market. This new launch is proof of our ambition to drive innovation in the category which our BWS team has worked hard to keep fresh and relevant to our customers. We are proud to take responsibility for our own carbon reduction while keeping prices low.”

Comments

One comment

  1. Surely this is just a cap without a skirt, covered by a PVC capsule?

    MCA caps have been used in Germany for many years for wines, so this is hardly a great innovation.

    My personal view is that it looks cheap and the addition of the PVC capsule is actually likely to make it more difficult to open for people with hand dexterity issues – an issue becoming more and more important as we all face an ageing population.

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