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Mazzetti d’Altavilla wine-perfume hybrid

June 3, 2011 1 Comment »

Today’s pack hails from Italy and is a heady mix of wine packed to look like perfume

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The Mazzetti dAltavilla Essentia Vitae range of wine features three varieties, each with a different scent and a different number in a packaging style reminiscent of perfume bottles.

Click on the image to see a larger pop-out version

The No. 4 variety features a jasmine scent, while No. 6 has a rose scent and No. 8 has a violet scent.

It is not clear who designed or made the bottles. However, they have been selected as this week’s ‘Innovation of the Week’ by research company Datamonitor’s Product Launch Analytics (PLA) division.

PLA director Tom Vierhile said: “While perfume-inspired wine may be an acquired taste, Essentia Vitae goes further than most to connect with female consumers. Its perfume-like packaging should break through the crowded product assortments that can often confound shoppers.”

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