Pack Shots: November 2009

Celebrity sell-out?
Here at Packaging News, we like nothing more than a bit of celeb endorsement for a pack. So we were delighted to discover that US rap star Ludacris is launching ‘Conjure’, his own signature line of cognac. Barker/DZP, a New York-based design agency, was called upon to create the pack. The bottle’s pattern detail is made up of silhouettes of the female form. Classy.

Where do you read yours?
News that our globetrotting has continued to South America – here is a recent copy of the magazine being read in sunny Ecuador. The reader may look like an indigenous Andean shepherd, but no – it’s Declan Gane, head of UK marketing for show organiser Easyfairs, who posed with the magazine while on a late summer holiday. Muchas gracias, Declan. Where do you read your PN? Email your pictures to packagingnews.editorial@haymarket.com and we’ll print them on this page.

A world without packaging
At last, someone has pointed out the ‘zero-packaging’ lobby’s lunacy by depicting a world without any packaging. Last month, Coffee brand Kenco launched a TV ad campaign in which hapless shoppers try to transport the dried coffee without using any packaging at all. It spills out of their hands, leaks from bags and gets everywhere. It’s just a shame the concept wasn’t taken further – the product could have been taken home in a bag for life full of a sludge of other unpackaged shopping, perhaps shampoo, ice cream and butter. Still, Kenco, we salute you.

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