Packaging for fresh produce creates bigger revenue, study finds

Sales of produce in clamshells and bags continue to increase at the expense of counterparts sold loose, according to the latest data from Nielsen Perishables Group.

Packaging is gaining even in bulk-traditional items, like avocados, bananas, citrus fruits and grapes, according to the firm.

According to the firm, one trend noticed is the longer-term trend towards packaging is continuing, while revenue generation is at a bigger proportion to that of the volume of sales, reported

Retailers can conclusively increase packaging as the revenue generated per square foot gets higher, according to Nielsen Perishables Group.

The study reportedly takes into account the period between July 2010 and July 2011.

Sealed Air director of sustainability Ron Potterman said shelf-life is a vital parameter with 75% shrink decrease because of packaging, something which has a positive effect on food supply.

“To many people, packaging is something we have to dispose of and we don’t think of the value of what it did to keep food safe and wholesome,” added Potterman.