In the BBC’s High Street Dreams, which began this week, food start-up company Muddy Boots worked with Blue Marlin, which has worked with household-name brands including Tango, to overhaul its packaging and gain a major supermarket listing.
In our exclusive film, Blue Marlin executive creative director Martin Grimer, strategic planner Ed Woodcock and designer Gavin Halford talk to Packaging News’s Jill Park about the challenges they faced in taking on the project.
Click on the second icon from the right on the control panel to watch the video in full-screen mode.
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