Packaging News TV: Blue Marlin creates packs for BBC burger stars

May 13, 2010 Comments Off Print Print

Jill Park visits design agency Blue Marlin to talk to the team behind the packaging and branding for Muddy Boots, a premium burger brand featured on a new BBC show.

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In the BBC’s High Street Dreams, which began this week, food start-up company Muddy Boots worked with Blue Marlin, which has worked with household-name brands including Tango, to overhaul its packaging and gain a major supermarket listing.

In our exclusive film, Blue Marlin executive creative director Martin Grimer, strategic planner Ed Woodcock and designer Gavin Halford talk to Packaging News’s Jill Park about the challenges they faced in taking on the project.

Click on the second icon from the right on the control panel to watch the video in full-screen mode.

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