The chairs go on sale from next month and Coca-Cola estimates that more than three million PET bottles a year will be turned into chairs.
Gregg Buchbinder, chairman of Emeco, said: “Although reengineering a core product is a significant investment for us, I was excited about the impact of reusing the PET from about three million plastic bottles a year.
“That’s a lot of bottles and a lot of chairs. The new chair is the strongest, and most beautiful we can make. We’ve turned something many people throw away into something you want and can keep for a long, long time.”
The video is part of the publicity campaign where the first chair was encased in a block of ice.
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