Pafa’s announcement comes after the foodservice packaging industry and litter prevention organisations recently announced that they had linked together to support a proposal for an annual ‘Clean Europe Day’ starting in 2014.
Pafa believes that campaigns of this type are key to achieving “a sustainable solution to littering problems in the UK”.
“Making individual products the villains in the issue of littering is totally the wrong way to address the issue and takes emphasis away from the individuals who are littering in the first place,” said Barry Turner, Pafa’s chief executive.
He added:“Carrier bags are frequently used as symbols of litter by organisations in favour of a levy but the reality is that they didn’t end up as litter by their own design, but as a result of bad littering behaviour and this is what needs changing regardless of what products are in the litter stream.”
The UK needs to tackle littering at the root of the problem, added Turner, who supports “harsher penalties” for people dropping caught litter.