The design agency said that Westons Wyld Wood is the new brand name for Westons’ premium organic cider.
The new packaging features a ‘W’ logotype that creates a symbolic representation of two tree trunks.
According to Pearlfisher, the piece of fruit next to the ‘W’ indicates flavour and also suggests the way the fruit naturally falls from the trees.
The colour of the leaves further works to differentiate the flavour of the cider, with red leaves for classic and green leaves for pear, according to the design agency.
The ‘W’ logotype also works to differentiate between still and sparkling cider, with a dark brown for vintage still and a metallic gold for sparkling.
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Pearlfisher creative director Natalie Chung said: “The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands.
“The name and design emphasises the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.”
Westons head of marketing, Ian Lewis added: “The challenge of re-designing our Organic range and introducing a new brand name was certainly a difficult one.
“However, Pearlfisher did a fantastic job in creating a brand name and design that works brilliantly to reflect the natural and premium credentials of Westons Wyld Wood. We are incredibly pleased with the great work that Pearlfisher have done.”
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