P&G to introduce sugar cane-based packaging for cosmetics

P&G today announced that it would be piloting the new packaging globally over the next two years and expected the first products to be on shelf by 2011.

Brazilian firm Braschem is manufacturing the HDPE material from sugar cane that is said to be completely recyclable in existing reprocessing facilities.

Gina Drosos, global group president for P&G beauty, said the move to sugar cane-derived plastics was consumer driven.

“As we talk to women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful,” said Drosos.

Coca-Cola last year launched its PlantBottle made from PET that is derived from sugar cane and molasses crops.

P&G commitment to sustainability
Len Sauers, P&G vice president of global sustainability, said using the sugar cane-based material was another step in the brand owner’s commitment to sustainability.

“P&G is making significant progress in environmental sustainability through our work with external partners,” he said.

Pantene Pro-V and Max Factor are both available in the UK.

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