HOT TOPICS

Philip Chadwick: Flying the Red Flag – for stout

June 29, 2011 Comments Off

Packagaging News features editor Philip Chadwick has found a truly revolutionary label – one that he hopes his comrades will enjoy

Peace! Bread! Land! All power to the Soviets! Sorry to quote Lenin but I couldn’t help it. You see I’ve stumbled upon (actually, I won it in a raffle) Comrade Bill Bartrams’ Egalitarian Anti-Imperialist Soviet Stout and the label has made me realise that there’s only one war worth fighting, and that’s a class (or glass?) war.

If anything, this is topical, what with the unions spoiling for a fight right now. A bit of light relief in these confrontational times, although not the only bit of packaging that I’ve chuckled at recently.

Tango’s aerosol pack, which  blasts the fizzy drink into the consumer’s, mouth brought a smile. Targeting the teen market, we can only hope young males don’t confuse it with spray-on deodorant, causing a traumatic opposite of the Linx effect – never mind pulling girls, they’re more likely to attract wasps.

Back to the Soviet Stout, and if the ingredients don’t make you go all revolutionary then nothing will: “The blood of the bourgeoisie, the sweat of the proletariat and the tears of the capitalist”. Oh, and some water, yeast, hops and the other more conventional stuff.

So where does this stout come from? Moscow, circa 1920? Er, not quite. It’s actually brewed in Suffolk by award winning Bartram Brewery. The product was launched in 2007 and has been described as a bold and tasty Russian Stout.

It’s all very stirring stuff comrades. I now have a strong desire to drink up and sing the Red Flag at the top of my voice. Altogether now: “The people’s flag is deepest red, it shrouded oft our marty’d dead…”

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