With 2,289 people surveyed in a nationwide poll conducted by YouGov, 57% of respondents preferred their grocery and food packaging in paper-based material, while 31% expressed no preference and 8% opted for plastic containers.
Consumers were also asked assuming that all other aspects of a product, such as price and quality, were equal how likely would they be to buy a product from a retailer using paper-based containers compared to plastic containers.
Almost half (46%) of respondents were more likely or much more likely to purchase an item if the packaging was paper-based, while almost the same number (47%) said it would make no difference, while just 3% were less likely.
London scored the highest approval rating regionally with 62% in the capital favouring paper-based material for grocery packaging.
The CPI’s director of packaging affairs, Andy Barnetson, said corrugated was meeting the modern requirements of many consumers and retailers for convenient, attractive and sustainable grocery and food packaging.
“The findings of the YouGov poll indicate that paper and corrugated remain the most popular form of packaging for consumers in the UK. However, the corrugated industry must keep building on this significant public support by continuing to put the consumer at the centre of everything it does.”