The corrugated firm said technical experts in the design department of its offices in Herzberg, Germany, were recently presented with a challenge to optimise the existing transport packaging for premium hair care products.
According to the firm, it said no part of the construction could be changed – so the challenge was tricky.
In a statement, the firm said: “To offer the best solution, the product designer at Smurfit Kappa went against convention and rotated the direction of the corrugations on the E-corrugated board.
“The twisted arrangement of the cuts on the punching sheet resulted in a considerable improvement in the layout. This led to customer savings of 20% in the packaging. In addition, the improved technical characteristics meant that the diagonal corrugation achieved a roughly 13% higher BCT value (stacking compressing resistance, measured by a Box Compression Test).”