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Smurfit Kappa introduces diagonal flute

December 3, 2012 10 Comments » Print Print

Smurfit Kappa has designed a diagonal flute box

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The corrugated firm said technical experts in the design department of its offices in Herzberg, Germany, were recently presented with a challenge to optimise the existing transport packaging for premium hair care products.

According to the firm, it said no part of the construction could be changed – so the challenge was tricky.

In a statement, the firm said: “To offer the best solution, the product designer at Smurfit Kappa went against convention and rotated the direction of the corrugations on the E-corrugated board.

“The twisted arrangement of the cuts on the punching sheet resulted in a considerable improvement in the layout. This led to customer savings of 20% in the packaging. In addition, the improved technical characteristics meant that the diagonal corrugation achieved a roughly 13% higher BCT value (stacking compressing resistance, measured by a Box Compression Test).”

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