Soap box – have your say on cartoons on packaging

In a report, the consumer organisation took particular exception to on-pack promotions by sweet brand Haribo and cereals giant Kellogg’s.

Read our story on the report here, or click through here to download the full report from Which?

Soap Box is the industry’s opportunity to respond to reports like this one and to debate the issues we all face. You will need to register to be able to leave comments on the website – it only takes a few minutes, and you are free to register under your own name or a pseudonym.

What do you think of the findings? Should packaging designers stop using cartoon characters? What are the alternatives? Log in and let us know your views below.

Popular Articles